The Internet as an alternative distribution and communication channel for SMES producing quality agro-food products
ISSN: 1889-7304
Year of publication: 2011
Issue: 3
Pages: 50-63
Type: Article
More publications in: aDResearch: Revista Internacional de Investigación en Comunicación
Abstract
This work analyses the use of the Internet as a communication and distribution channel among SMEs in the agro-food sector. The work focuses on the incorporation of this marketing channel by firms from a Spanish region commercializing products under a quality sign, encouraged by the competitive advantage this medium provides. With this objective, 259 firms are investigated, using 62 descriptive items to evaluate their websites.
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