The Internet as an alternative distribution and communication channel for SMES producing quality agro-food products

  1. Rodríguez Santos, Carmen
  2. Cervantes Blanco, Miguel
Revista:
aDResearch: Revista Internacional de Investigación en Comunicación

ISSN: 1889-7304

Any de publicació: 2011

Número: 3

Pàgines: 50-63

Tipus: Article

DOI: 10.7263/ADRESIC-003-05 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Altres publicacions en: aDResearch: Revista Internacional de Investigación en Comunicación

Resum

This work analyses the use of the Internet as a communication and distribution channel among SMEs in the agro-food sector. The work focuses on the incorporation of this marketing channel by firms from a Spanish region commercializing products under a quality sign, encouraged by the competitive advantage this medium provides. With this objective, 259 firms are investigated, using 62 descriptive items to evaluate their websites.

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Fuente de los datos: Dialnet