Motivations and LifestyleSegmentation Using the Construct A.I.O

  1. González Fernández, Ana María
  2. Cervantes Blanco, Miguel
  3. Rodríguez Santos, Carmen
Liburua:
Progress in tourism marketing
  1. Kozak, Metin (ed. lit.)
  2. Andreu Simó, Luisa (ed. lit.)

Argitaletxea: Amsterdam [etc.] : Elsevier, 2006

ISBN: 978-0-08-045040-7

Argitalpen urtea: 2006

Orrialdeak: 147-160

Mota: Liburuko kapitulua