Motivations and LifestyleSegmentation Using the Construct A.I.O

  1. González Fernández, Ana María
  2. Cervantes Blanco, Miguel
  3. Rodríguez Santos, Carmen
Book:
Progress in tourism marketing
  1. Kozak, Metin (ed. lit.)
  2. Andreu Simó, Luisa (ed. lit.)

Publisher: Amsterdam [etc.] : Elsevier, 2006

ISBN: 978-0-08-045040-7

Year of publication: 2006

Pages: 147-160

Type: Book chapter

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