The effects of corporate social responsibility on customer-based brand equity: Spanish hypermarket case

  1. Rodríguez, P.G.
  2. Valiño, P.C.
  3. Burguete, J.L.V.
Revue:
Economic Research-Ekonomska Istrazivanja

ISSN: 1331-677X

Année de publication: 2017

Volumen: 30

Número: 1

Pages: 290-301

Type: Article

DOI: 10.1080/1331677X.2017.1305797 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus