The effects of corporate social responsibility on customer-based brand equity: Spanish hypermarket case

  1. Rodríguez, P.G.
  2. Valiño, P.C.
  3. Burguete, J.L.V.
Journal:
Economic Research-Ekonomska Istrazivanja

ISSN: 1331-677X

Year of publication: 2017

Volume: 30

Issue: 1

Pages: 290-301

Type: Article

DOI: 10.1080/1331677X.2017.1305797 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus