An analysis of the construct "involvement" in consumer behaviour

  1. Rodríguez-Santos, M.C.
  2. González-Fernández, A.M.
  3. Cervantes-Blanco, M.
Aldizkaria:
Quality and Quantity

ISSN: 0033-5177 1573-7845

Argitalpen urtea: 2013

Alea: 47

Zenbakia: 2

Orrialdeak: 1105-1123

Mota: Artikulua

DOI: 10.1007/S11135-011-9588-9 GOOGLE SCHOLAR