An analysis of the construct "involvement" in consumer behaviour

  1. Rodríguez-Santos, M.C.
  2. González-Fernández, A.M.
  3. Cervantes-Blanco, M.
Journal:
Quality and Quantity

ISSN: 0033-5177,  1573-7845

Year of publication: 2013

Volume: 47

Issue: 2

Pages: 1105-1123

Type: Article

DOI: 10.1007/S11135-011-9588-9 GOOGLE SCHOLAR
Data source: Scopus