Naturaleza estratégica de la responsabilidad social empresaria
ISSN: 1988-7116
Argitalpen urtea: 2008
Alea: 2
Zenbakia: 2
Mota: Artikulua
Beste argitalpen batzuk: GCG: revista de globalización, competitividad y gobernabilidad
Laburpena
This article examines the relationship between Corporate Strategy and Corporate Social Responsibility (CSR). More specifically, it looks at the extent to which CSR forms an integral part of business strategy, both at corporate and business level. The message is that assuming social responsibility has more to do with achieving strategic objectives and the long-term success of a business than with altruism or moral issues. Understanding how CSR influences both corporate and business strategy is the first step to designing the most appropriate strategic course for a company. Using data on Spanish society and on companies operating in Spain, the article shows the long-term benefits of including CSR in corporate strategy.