Naturaleza estratégica de la responsabilidad social empresaria

  1. Fernández Gago, Roberto
  2. Martínez Campillo, Almudena
Aldizkaria:
GCG: revista de globalización, competitividad y gobernabilidad

ISSN: 1988-7116

Argitalpen urtea: 2008

Alea: 2

Zenbakia: 2

Mota: Artikulua

Beste argitalpen batzuk: GCG: revista de globalización, competitividad y gobernabilidad

Laburpena

This article examines the relationship between Corporate Strategy and Corporate Social Responsibility (CSR). More specifically, it looks at the extent to which CSR forms an integral part of business strategy, both at corporate and business level. The message is that assuming social responsibility has more to do with achieving strategic objectives and the long-term success of a business than with altruism or moral issues. Understanding how CSR influences both corporate and business strategy is the first step to designing the most appropriate strategic course for a company. Using data on Spanish society and on companies operating in Spain, the article shows the long-term benefits of including CSR in corporate strategy.