Naturaleza estratégica de la responsabilidad social empresaria

  1. Fernández Gago, Roberto
  2. Martínez Campillo, Almudena
Revista:
GCG: revista de globalización, competitividad y gobernabilidad

ISSN: 1988-7116

Any de publicació: 2008

Volum: 2

Número: 2

Tipus: Article

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Altres publicacions en: GCG: revista de globalización, competitividad y gobernabilidad

Resum

This article examines the relationship between Corporate Strategy and Corporate Social Responsibility (CSR). More specifically, it looks at the extent to which CSR forms an integral part of business strategy, both at corporate and business level. The message is that assuming social responsibility has more to do with achieving strategic objectives and the long-term success of a business than with altruism or moral issues. Understanding how CSR influences both corporate and business strategy is the first step to designing the most appropriate strategic course for a company. Using data on Spanish society and on companies operating in Spain, the article shows the long-term benefits of including CSR in corporate strategy.

Fuente de los datos: Dialnet