DIRECCIÓN Y ECONOMÍA DE LA EMPRESA
Departamento
Universidad de Cádiz
Cádiz, EspañaPublicaciones en colaboración con investigadores/as de Universidad de Cádiz (5)
2024
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Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter
Humanities and Social Sciences Communications, Vol. 11, Núm. 1
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Guest editorial: Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy
Management Decision
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Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness
Management Decision, Vol. 62, Núm. 2, pp. 381-402
2023
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Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability
Journal of Management Development, Vol. 42, Núm. 6, pp. 436-457