Publications by the researcher in collaboration with Luis Bayardo Tobar Pesántez (2)

2024

  1. Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter

    Humanities and Social Sciences Communications, Vol. 11, Núm. 1

2023

  1. Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability

    Journal of Management Development, Vol. 42, Núm. 6, pp. 436-457