FACULTAD DE CC. ECONÓMICAS Y EMPRES.
Forschungsinstitut
Tallinn University of Technology
Tallin, EstoniaPublikationen in Zusammenarbeit mit Forschern von Tallinn University of Technology (1)
2022
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Customer Engagement in Emerging Markets: Framework and Propositions
Organizations and Markets in Emerging Economies, Vol. 13, Núm. 2, pp. 284-299