Publicaciones en colaboración con investigadores/as de University of California, Davis (2)

2023

  1. Valuation of candidate brand equity dimensions and voting intention: alternative polling data in the Spanish presidential election

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

2020

  1. A PLS-SEM approach to understanding E-SQ, E-Satisfaction and E-Loyalty for fashion E-Retailers in Spain

    Journal of Retailing and Consumer Services, Vol. 57