Publicaciones en colaboración con investigadores/as de Universidad Politécnica Salesiana (3)

2024

  1. Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter

    Humanities and Social Sciences Communications, Vol. 11, Núm. 1

  2. Social marketing and happiness in employment. Evidences from Glassdoor

    BMC Psychology, Vol. 12, Núm. 1

2023

  1. Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability

    Journal of Management Development, Vol. 42, Núm. 6, pp. 436-457