Lucía Avella Camarero-rekin lankidetzan egindako argitalpenak (5)

2024

  1. Digital Servitization: Enhancing Competitiveness and Creating New Business Models

    UCJC Business & Society Review, Vol. 21, Núm. 3, pp. 164-201

  2. Innovation and competitiveness in the industry 4.0 era: the SYNCHRO framework for digital servitization

    Business Process Management Journal

  3. Synthesizing three decades of digital servitization: a systematic literature review and conceptual framework proposal

    Service Business

2023

  1. The effects of digital servitization on business competitiveness: A case study of Spanish manufacturers

    Journal of International Entrepreneurship, Vol. 21, Núm. 2, pp. 180-213

2020

  1. El papel de los distribuidores de servicios en el desarrollo de la estrategia de servitización

    Buscando nuevos enfoques de marketing para afrontar los cambios (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 91-116