Publications in collaboration with researchers from Universidad Politécnica Salesiana (3)

2024

  1. Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter

    Humanities and Social Sciences Communications, Vol. 11, Núm. 1

  2. Social marketing and happiness in employment. Evidences from Glassdoor

    BMC Psychology, Vol. 12, Núm. 1

2023

  1. Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability

    Journal of Management Development, Vol. 42, Núm. 6, pp. 436-457