MARÍA CARMEN
RODRÍGUEZ SANTOS
PROFESOR CONTRATADO DOCTOR
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Universitat de València
Valencia, EspañaPublicaciones en colaboración con investigadores/as de Universitat de València (6)
2022
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Country image effects after the Brexit crisis. A cross-cultural comparison
Consumer Behavior in Tourism and Hospitality, Vol. 17, Núm. 4, pp. 498-513
2019
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Clustering Spanish alcoholic beverage shoppers to focus marketing strategies
International Journal of Wine Business Research, Vol. 31, Núm. 3, pp. 362-384
2018
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What are you?: pragmatic, self-confident, #hashtag or a vital senior? Using marketing to curb alcoholism and encourage healthy consumption!
Journal of Food Products Marketing, Vol. 24, Núm. 7, pp. 880-905
2014
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Consumer culture: Literature review
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153
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Consumer culture: Literature review
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153
2013
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Consumer culture: Literature review
Consumption Culture in Europe: Insight into the Beverage Industry (IGI Global), pp. 72-99