Publikationen in Zusammenarbeit mit Forschern von Leeds Beckett University (4)

2014

  1. Consumer culture: Literature review

    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153

  2. Consumer culture: Literature review

    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153

2013

  1. Consumer culture: Literature review

    Consumption Culture in Europe: Insight into the Beverage Industry (IGI Global), pp. 72-99

  2. Drinking motives

    Consumption Culture in Europe: Insight into the Beverage Industry (IGI Global), pp. 306-332