Publicaciones en las que colabora con Mikel Larreina Díaz (2)

2015

  1. Having a Great Vacation and Blaming the Wines: an Attribution Theory Perspective on Consumer Attachments to Regional Brands

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 83

2012

  1. Using attribution theory to explain tourists' attachments to place-based brands

    Journal of Business Research, Vol. 65, Núm. 9, pp. 1321-1327