Publications by the researcher in collaboration with Pablo Antonio Muñoz Gallego (4)

2024

  1. Big data in tourism marketing: past research and future opportunities

    Spanish journal of marketing-ESIC, Vol. 28, Núm. 3

  2. Understanding engagement with Instagram posts about tourism destinations

    Journal of Destination Marketing and Management, Vol. 34

  3. What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram

    Humanities and Social Sciences Communications, Vol. 11, Núm. 1

2023

  1. Big data in tourism marketing: past research and future opportunities

    Spanish Journal of Marketing - ESIC