NORBERTO
MUÑIZ MARTÍNEZ
Profesor Titular de Universidad
Higher School of Economics, National Research University
Moscú, RusiaPublications en collaboration avec des chercheurs de Higher School of Economics, National Research University (1)
2020
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Place overbranding and how to prevent it: Combining two conceptual and methodological approaches
Qualitative Market Research, Vol. 23, Núm. 4, pp. 979-999