ANA
CASTILLO LÓPEZ
Investigadora en el període 2020-2020
Publicacions (5) Publicacions de ANA CASTILLO LÓPEZ
2021
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Impact of social media on the firm’s knowledge exploration and knowledge exploitation: The role of business analytics talent
Journal of the Association for Information Systems, Vol. 22, Núm. 5, pp. 1472-1508
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Social media-driven customer engagement and movie performance: Theory and empirical evidence
Decision Support Systems, Vol. 145
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Why don't high-performance work systems always achieve superior service in hospitality? The key is servant leadership
Journal of Hospitality and Tourism Management, Vol. 49, pp. 152-163
2020
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How corporate social responsibility activities influence employer reputation: The role of social media capability
Decision Support Systems, Vol. 129
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How to perform and report an impactful analysis using partial least squares: Guidelines for confirmatory and explanatory IS research
Information and Management, Vol. 57, Núm. 2