Publicacions en col·laboració amb investigadors/es de University of Hannover (4)

2014

  1. Consumer culture: Literature review

    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153

  2. Consumer culture: Literature review

    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153

2013

  1. Consumer culture: Literature review

    Consumption Culture in Europe: Insight into the Beverage Industry (IGI Global), pp. 72-99

2012

  1. What is the Value of Luxury? A Cross-Cultural Consumer Perspective

    Psychology and Marketing, Vol. 29, Núm. 12, pp. 1018-1034