Publicacions en què col·labora amb Asunción Hernández Fernández (2)

2019

  1. Clustering Spanish alcoholic beverage shoppers to focus marketing strategies

    International Journal of Wine Business Research, Vol. 31, Núm. 3, pp. 362-384

2018

  1. What are you?: pragmatic, self-confident, #hashtag or a vital senior? Using marketing to curb alcoholism and encourage healthy consumption!

    Journal of Food Products Marketing, Vol. 24, Núm. 7, pp. 880-905