MKTING RESEARCH
MKTING
Pablo Antonio
Muñoz Gallego
Publicaciones en las que colabora con Pablo Antonio Muñoz Gallego (2)
2024
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What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram
Humanities and Social Sciences Communications, Vol. 11, Núm. 1
2023
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Big data in tourism marketing: past research and future opportunities
Spanish Journal of Marketing - ESIC