Publications (70) Publications auxquelles un chercheur a participé

2024

  1. Design of Mixtures and Manufacture of Self-Compacting Concretes with Recycled Aggregates (Eco-Concretes): Prediction of Compressive Strength Using Machine Learning Models

    Lecture Notes in Mechanical Engineering

  2. Estrategias de marketing para potenciar la felicidad de la mujer federada

    Tiempos de happiness management, tecnología y marketing social (Tirant lo Blanch), pp. 145-164

  3. Guest editorial: Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy

    Management Decision

  4. La identidad visual y el naming

    Imagen corporativa: cómo influye en la gestión empresarial (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 166-195

  5. Proyecto colaborativo ‘AFIDEP_León’: divulgación en redes sociales sobre aspectos jurídicos y profesionales del deporte

    Innovación docente en la Universidad de León (Servicio de Publicaciones), pp. 349-356

  6. Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

    Management Decision, Vol. 62, Núm. 2, pp. 381-402

  7. Sustainability evaluation, engineering properties and challenges relevant to geopolymer concrete modified with different nanomaterials: A systematic review

    Ain Shams Engineering Journal, Vol. 15, Núm. 2

  8. Sustainable success: Unraveling the relationship between CSR initiatives, happiness, and purchase intention in fashion retailers across channels

    Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT

  9. The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

    Psychology and Marketing, Vol. 41, Núm. 3, pp. 649-664

  10. The impact of corporate social responsibility on customer loyalty in hospitality business

    Quality and Quantity, Vol. 58, Núm. 3, pp. 2163-2181

  11. To determine the compressive strength of self-compacting recycled aggregate concrete using artificial neural network (ANN)

    Ain Shams Engineering Journal, Vol. 15, Núm. 2