Publicaciones en colaboración con investigadores/as de Universidad de Alcalá (30)

2024

  1. Guest editorial: Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy

    Management Decision

  2. La identidad visual y el naming

    Imagen corporativa: cómo influye en la gestión empresarial (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 166-195

  3. Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

    Management Decision, Vol. 62, Núm. 2, pp. 381-402

  4. The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

    Psychology and Marketing, Vol. 41, Núm. 3, pp. 649-664

  5. The impact of corporate social responsibility on customer loyalty in hospitality business

    Quality and Quantity, Vol. 58, Núm. 3, pp. 2163-2181

2023

  1. Happiness and its relationship to expectations of change and sustainable behavior in a post-COVID-19 world

    Journal of Management Development, Vol. 42, Núm. 6, pp. 458-482

  2. Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

    Journal of Business Research, Vol. 156

  3. The effects of the aesthetics and composition of hotels’ digital photo images on online booking decisions

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

  4. Valuation of candidate brand equity dimensions and voting intention: alternative polling data in the Spanish presidential election

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

2022

  1. Evolution of mood states during the Covid-19 pandemic in Spain and its impact on happiness

    A thousand ways to understand happiness in the economy of the European Union's "Next generation" funds: a comprehensive vision under the lens of social marketing, history and happiness management (Comares), pp. 115-137

  2. Sponsorship image and value creation in E-sports

    Journal of Business Research, Vol. 145, pp. 198-209

  3. The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion

    Corporate Governance (Bingley), Vol. 22, Núm. 3, pp. 458-473

  4. Why Do People Return to Video Platforms? Millennials and Centennials on TikTok

    Media and Communication, Vol. 10, Núm. 1, pp. 198-207

  5. Word of mouth and digitalization in small retailers: Tradition, authenticity, and change

    Technological Forecasting and Social Change, Vol. 175

2021

  1. How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful

    Frontiers in Psychology, Vol. 12

  2. Management of Loyalty and Its Main Antecedents in Sport Organizations: A Systematic Analysis Review

    Frontiers in Psychology, Vol. 12

  3. Measuring a multidimensional green brand equity: a tool for entrepreneurship development

    British Food Journal, Vol. 123, Núm. 10, pp. 3326-3343

  4. Rural Tourism and the Sustainable Development Goals. A Study of the Variables That Most Influence the Behavior of the Tourist

    Frontiers in Psychology, Vol. 12

  5. Sustainable development and consumer behavior in rural tourism—the importance of image and loyalty for host communities

    Sustainability (Switzerland), Vol. 13, Núm. 9

  6. Sustainable development and rural tourism in depopulated areas

    Land, Vol. 10, Núm. 9