![Foto de Blanca](/img/nophoto.png)
Blanca
García Henche
Publicaciones en las que colabora con Blanca García Henche (6)
2024
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Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness
Management Decision, Vol. 62, Núm. 2, pp. 381-402
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Sustainable success: Unraveling the relationship between CSR initiatives, happiness, and purchase intention in fashion retailers across channels
Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT
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The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Psychology and Marketing, Vol. 41, Núm. 3, pp. 649-664
2023
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Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Journal of Business Research, Vol. 156
2022
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El comercio local y singular como generador de emociones en los consumidores
El Happiness Management. Un cisne amarillo que vuela hacia el marketing social, la felicidad y el bienestar (Tirant Humanidades), pp. 229-258
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Word of mouth and digitalization in small retailers: Tradition, authenticity, and change
Technological Forecasting and Social Change, Vol. 175