Teaching case: AIRBNB

  1. Ana Lanero Carrizo 1
  2. César Sahelices Pinto 1
  3. Pablo Ferrero Martínez
  4. Sergio Aller Arias
  5. Alejandro Bayo Bocero
  6. Antonio Cortiñas Bermúdez
  1. 1 Universidad de León, España
Journal:
Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo

ISSN: 2530-3422

Year of publication: 2023

Volume: 10

Issue: 1

Pages: 47-59

Type: Article

GOOGLE SCHOLAR

More publications in: Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo

Abstract

We could say that no company embrace such amount of innovation quite like Airbnb, born in 2008, the company holds a platform, where hots advertise their apartments and guests book their sojourn. With a unique business model regarding online marketing, it has certainly contributed to its impresive growth, becoming leaders in the industry. The brand undertakes a series of campaings ranging over different types as well as several successful digital marketing strategies, including those we have go into detail. The company developed in 2017 one of its key campaign, where they promote its commition to honouring diversity and fighting prejudice. It´s worth mentioning the Airbnb`s influencers marketing, in which the brand is undergoing during the last years.