Cuestiones sobre la criptocultura y los NFTsHacia una estética del cansancio.

  1. Luis Rivero-Moreno
Journal:
Arte, individuo y sociedad

ISSN: 1131-5598

Year of publication: 2024

Volume: 36

Issue: 1

Pages: 25-33

Type: Article

DOI: 10.5209/ARIS.87798 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Arte, individuo y sociedad

Abstract

During 2020 and 2021 we are witnessing the boom of a new art market with NFTs (Non Fungible Tokens), accompanied by millionaire sales, as well as the emergence of a huge number of platforms and a media debate around digital art never seen before. This study attempts to analyze the situation of the images and creators associated with the new blockchain technology. To do so, it aims to take up and adapt Byung Chul Han's ideas about the burn-out society and the society of transparency to the mentioned cultural and artistic context. The ultimate goal is to clarify whether the art related to this new technological culture is the consequence of the type of society analyzed by Han. If so, we could speak of a new type of art adapted to the acceleration and automation of the current processes of production, distribution and consumption of goods. Also, of the conformation of a "burn-out aesthetics" derived from the hyper-employment suffered by creatives and the inflation of the media and artistic image. In the new ultraliberal circumstances of culture, the artworks end up reducing their impact to the economic, becoming a quickly digestible financial asset that entails the annulment of any possibility of a slow, reflective and/or critical aesthetic experience.

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