Sustainable Food, Key for the Future of the PlanetGetting to Know the European Consumer of Sustainable Products

Resumen

In recent decades, the unsustainability of mass production and consumption models has become evident. The sustainable food market is born in response to the growing demand for products that are respectful with the Planet and compromised with the health of human beings. Responsible Consumers lead this new market, by being conscious of the impact of their consumption patterns and by choosing the products, to make up their diet and lifestyle, that contribute to build a more Sustainable and Fair Food System. The present study focuses on analyzing and defining Sustainable Consumer profile’s: its behavior, its habits, its preferences; as well as those variables and factors that inhibit or motivate the consumption of Sustainable Food. Reaching a better understanding of one the main agents of the transition of the agri-food system towards a more sustainable one is key for both, private and public organizations, as this new market is booming and will continue growing in the coming years.