Consumer HappinessOrigin and Develoment of the Concept

  1. Pedro Cuesta Valiño
  2. Pablo Gutiérrez Rodríguez
  3. Pablo Contreras Contreras
Journal:
Anduli: revista andaluza de ciencias sociales

ISSN: 1696-0270,  2340-4973

Year of publication: 2023

Issue: 23

Pages: 83-98

Type: Article

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Abstract

La búsqueda de la felicidad es la expli-cación más general del comportamiento humano. A lo largo de los años se ha in-tentado establecer enfoques de medición que faciliten su análisis. Un primer paso es la necesidad de entender el bienestar de las personas a través de la idea de “sen-tirse mejor” que ha llevado a la medición de la salud subjetiva y no sólo biológica. Este artículo pretende comprender mejor los orígenes del concepto de felicidad del consumidor, sus enfoques y las escalas de medición. Para ello, se ha aplicado una metodología basada en la revisión de la literatura más reciente, identificando los análisis más relevantes del concepto. Esta investigación muestra el creciente uso del concepto de felicidad del consu-midor y la creación de diversas escalas de medición de la felicidad. A partir de es-tas ideas, se propone la utilización de un modelo que aproxima los tres enfoques constituyentes del concepto holístico de felicidad: una vida agradable, significativa y comprometida, que puede facilitar su aplicabilidad en entornos de gestión.

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