Customer Engagement in Emerging Markets: Framework and Propositions

  1. Hollebeek, L.D.
  2. Muniz-Martinez, N.
  3. Clark, M.K.
  4. Simanaviciute, A.
  5. Letukyte, N.
Revue:
Organizations and Markets in Emerging Economies

ISSN: 2345-0037 2029-4581

Année de publication: 2022

Volumen: 13

Número: 2

Pages: 284-299

Type: Article

DOI: 10.15388/OMEE.2022.13.80 GOOGLE SCHOLAR lock_openAccès ouvert editor