Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

  1. Cuesta-Valiño, P.
  2. Gutiérrez-Rodríguez, P.
  3. Núnez-Barriopedro, E.
  4. García-Henche, B.
Revista:
Journal of Business Research

ISSN: 0148-2963

Any de publicació: 2023

Volum: 156

Tipus: Article

DOI: 10.1016/J.JBUSRES.2022.113475 GOOGLE SCHOLAR lock_openAccés obert editor
Font de les dades: Scopus