Approach to Social Media Marketing Strategies in Different World Regions

  1. Matosas-López, Luis 1
  2. Baelo Alvarez, Roberto 2
  1. 1 Rey Juan Carlos University, Spain
  2. 2 University of León, Spain
Book:
Advances in Marketing, Customer Relationship Management, and E-Services

ISSN: 2327-5502,  2327-5529

Year of publication: 2021

Pages: 261-285

Type: Book chapter

DOI: 10.4018/978-1-7998-8003-5.CH015 GOOGLE SCHOLAR lock_openOpen access editor