Approach to Social Media Marketing Strategies in Different World Regions
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Matosas-López, Luis
1
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Baelo Alvarez, Roberto
2
- 1 Rey Juan Carlos University, Spain
- 2 University of León, Spain
Book:
Advances in Marketing, Customer Relationship Management, and E-Services
ISSN: 2327-5502, 2327-5529
Year of publication: 2021
Pages: 261-285
Type: Book chapter
