Social media-driven customer engagement and movie performance: Theory and empirical evidence

  1. Castillo, A.
  2. Benitez, J.
  3. Llorens, J.
  4. Luo, X.R.
Revue:
Decision Support Systems

ISSN: 0167-9236

Année de publication: 2021

Volumen: 145

Type: Article

DOI: 10.1016/J.DSS.2021.113516 GOOGLE SCHOLAR

Objectifs de Développement Durable

La source de données: Scopus