Promoción de revistas académicas en los medios sociales

  1. Natalia Arroyo-Vázquez 1
  1. 1 Universidad de Navarra
    info

    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

Journal:
Anuario ThinkEPI

ISSN: 1886-6344

Year of publication: 2018

Volume: 12

Volume: 1

Pages: 311-315

Type: Article

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More publications in: Anuario ThinkEPI

Abstract

In the academy, Altmetrics has raised the need to describe the dynamics of disseminating research on social media. In order to disseminate research and obtain the best results on social media, academic journals are using digital and content marketing techniques. In this text, the characteristics of social media are analyzed and several digital marketing techniques for academic journals are suggested, based on the experiences of the journal El profesional de la información.

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Data source: Dialnet