Measuring a multidimensional green brand equity: a tool for entrepreneurship development
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Cuesta-Valiño, P.
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Gutiérrez-Rodríguez, P.
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Sierra-Fernández, M.-P.
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Aguirre García, M.-B.
Journal:
British Food Journal
ISSN: 0007-070X
Year of publication: 2021
Volume: 123
Issue: 10
Pages: 3326-3343
Type: Article