Measuring a multidimensional green brand equity: a tool for entrepreneurship development

  1. Cuesta-Valiño, P.
  2. Gutiérrez-Rodríguez, P.
  3. Sierra-Fernández, M.-P.
  4. Aguirre García, M.-B.
Journal:
British Food Journal

ISSN: 0007-070X

Year of publication: 2021

Volume: 123

Issue: 10

Pages: 3326-3343

Type: Article

DOI: 10.1108/BFJ-07-2020-0639 GOOGLE SCHOLAR
Data source: Scopus