The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion

  1. Cuesta-Valiño, P.
  2. Gutiérrez-Rodríguez, P.
  3. Núnez-Barriopedro, E.
Journal:
Corporate Governance (Bingley)

ISSN: 1472-0701

Year of publication: 2022

Volume: 22

Issue: 3

Pages: 458-473

Type: Article

DOI: 10.1108/CG-03-2021-0099 GOOGLE SCHOLAR
Data source: Scopus