Turismo sostenible y emprendimiento digitalUna aproximación a los nuevos perfiles de turistas

  1. José Luis Vázquez Burguete 1
  2. Carmen Hidalgo Alcázar 1
  3. Ana Lanero 1
  1. 1 Universidad de León
    info

    Universidad de León

    León, España

    ROR https://ror.org/02tzt0b78

Revista:
Economía industrial

ISSN: 0422-2784

Año de publicación: 2020

Título del ejemplar: Emprendimiento digital

Número: 417

Páginas: 59-68

Tipo: Artículo

DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Economía industrial

Resumen

El presente trabajo comienza por dar a conocer las diferentes tendencias actuales en las necesidades/demandas de los turistas, seguido de un breve análisis descriptivo de los nuevos perfiles actuales de turistas para poder valorar sus posibilidades de atracción en determinados destinos, en especial los pertenecientes a las nuevas generaciones. Tras ello, se plantean algunas indicaciones de cara a la adaptación de la oferta y promoción de recursos, servicios y experiencias para satisfacer las demandas de estos nuevos perfiles de individuos y las posibles aplicaciones de las nuevas tecnologías, para la promoción de los destinos turísticos.

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