Estrategias para la divulgación de la Geología a públicos generales. La provincia de León como caso de estudio

Resum

This paper describes and analyzes several activities to disseminate geology carried out in the province of León (Spain) between 2017 and 2019. For their presentation, they are grouped in three categories that take into account both their periodicity and the type of sponsoring entities. The diffusion tool Canal GEO is presented, which has helped to increase the number of attendees. These activities have allowed the recognition of three strategies that favour the persistence of geological aspects in the collective imagination of the attendees as well as the integration of geological dissemination in cultural and nature tourism. These strategies are: 1) the use of geological heritage as a resource, 2) the integration of any geological feature in wider cultural and natural contexts, and 3) the stablishment of synergies with entities that usually work on issues far from geology but are deeply rooted in territories with high geodiversity.