Cultura sampleada en la Babel contemporánea. Notas sobre la colonización y depredación como prácticas discursivas

  1. TRABADO CABADO, José Manuel 1
  1. 1 Universidad de León
    info

    Universidad de León

    León, España

    ROR https://ror.org/02tzt0b78

Journal:
Signa: Revista de la Asociación Española de Semiótica

ISSN: 1133-3634

Year of publication: 2020

Issue: 29

Pages: 843-874

Type: Article

DOI: 10.5944/SIGNA.VOL29.2020.23610 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Signa: Revista de la Asociación Española de Semiótica

Abstract

Abstract: This article attempts to analyze the relations established bythe various discursive practices found in the audiovisual world and theinfluence some of these strategies exert on each other within what couldbe known as sampled culture. The network of connections in this complex process becomes increasingly tangled and the texts saturate with meaning, thus forcing the receivers to construct a reading which always goes beyond the text itself in order to confer meaning on the messages. All this can be specifically illustrated by a TV commercial spot produced by the Spanish telephone company Movistar which made use of previous discourses. Although some people considered it plagiarism, the chain of connections was indeed much more intricate than that merely showing an evident similarity between two discourses. How the essence, communicative purposes and pragmatic contexts of these texts are modified is the object of analysis of the following pages.

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