Individuos centrales como protagonistas del proceso de innovaciónun estudio con blogs españoles relacionados con alimentación
- 1 Universidad de León. Facultad de Ciencias Económicas y Empresariales
ISSN: 1699-9495
Ano de publicación: 2014
Número: 18
Páxinas: 179-206
Tipo: Artigo
Outras publicacións en: Pecunia: revista de la Facultad de Ciencias Económicas y Empresariales
Resumo
The Spanish food sector experiences at the present an especially uncertain conjunction. Whereas the extra-domestic consumption collapses, the domestic consumption slows down. Moreover, consumers look for more rational options at lower costs. In contrast, exports grow at really high rates in particularly regulated international scenarios. As a result of this scene, innovation efforts are unavoidable for food companies. In view of this, the very consumer, who is now easily reachable on the Internet and Web 2.0, represents a valuable resource for obtaining information about new ideas and uncovered needs. This research paper, working with one of these online social networks, presents an examination of the innovative behavior of individuals who conform them and identifies those who are more socially prominent when compared to the rest. Finally, the study concludes indicating aspects of general concern as well as some brief pieces of advice for practitioners and possible future lines of research
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