El discurso de investidura como instrumento de comunicación política en España (1979-2008)
ISSN: 1889-7304
Year of publication: 2011
Issue Title: Edición especial en Comunicación Política
Issue: 4
Pages: 28-48
Type: Article
More publications in: aDResearch: Revista Internacional de Investigación en Comunicación
Abstract
Political marketing, understood as a set of strategies and techniques within a campaign, usually complete its work when election is done. Currently the management of campaigns needs many people, some outside the party, so the message cannot be entirely allocated to candidates. The government’s presidential candidate has to achieve sufficient support of the parliamentary groups of the Chamber for his election. The investiture speech should contain the main programmatic lines of his party and those incorporations necessary to achieve the majority of votes. The investiture speech is a message to the society about the country is lead in the coming years. This message can be statistically analyzed to determine the lexical characteristics of each candidate. Moreover, the speech provides important information to establish lines of action and changes from previous policies. There are ten investiture speeches in Spain during the period 1979-2008. Four groups can be obtained corresponding to time periods rather than the authors.
Bibliographic References
- Alvarez, R., Bécue, M. y Lanero, J.J. (2000). Le vocabulaire gouvernemental espagnol (1979-1996). Mots, 62, 31-47. Disponible en http://www.cavi.univ-paris3.fr/lexicometrica/thema/theme3-mots62/spec3-texte3.pdf.
- Deroubaix, J.C. (2000). Les déclarations gouvernementales se suivent et se ressemblent. Mots, 62, 65-93. Disponible en: http://www.persee.fr/web/revues/home/prescript/article/mots_0243-6450_2000_num_62_1_2186
- Floch, J.M. (1993). Semiótica, marketing y comunicación. Bajo los signos, las estrategias. Barcelona: Hurope, S.A.
- Hubert P. y Labbé D. (1990). La répartition des mots dans le vocabulaire présidentiel. Mots, 22, 80-92. Disponible en http://www.persee.fr/web/revues/home/prescript/article/mots_0243-6450_1990_num_22_1_1574
- Labbé, D. (1990). Normes de saisie et de dépouillement de textes politiques. Grenoble : Caniers du CERAT. Disponible en http://hal.archives-ouvertes.fr/docs/00/43/71/50/PDF/LabbeNormes.pdf
- Labbé D., Hubert P. (1993). La richesse du vocabulaire. Colloque de l’ALLC-ACH, Paris. Disponible en: http://www.cavi.univ-paris3.fr/lexicometrica/article/numero0/VocabRichness.pdf
- Labbé, D. y Monière, D. (2008). Les mots qui nous gouvernent. Montréal : Monière-Wollank Editeurs. Disponible en: http://classiques.uqac.ca/contemporains/moniere_denis/mots_qui_nous_gouvernent/mots_qui_nous_gouvernent.pdf
- Lebart, L., Salem, A. y Berry, L. (1998). Exploring textual data.Kluwer, Dordrecht.
- Salem, A. (1987). Pratique des segments répétés. Paris: Klincksieck.
- Salem, A. (1994). La lexicométrie chronologique. Actes du colloque de lexicologie politique «Langages de la Révolution», collection «St.Cloud». Paris: Klincksieck