MK-2.0 secretos a voces del social-media
- Sulé Alonso, María Aránzazu
- Prieto García, Javier
- Placer Galán, José Luis (coord.)
ISSN: 1699-9495
Year of publication: 2010
Issue Title: Studia mercatoria legionensia: Miscelánea de Marketing
Issue: 1
Pages: 191-214
Type: Article
More publications in: Pecunia: revista de la Facultad de Ciencias Económicas y Empresariales
Abstract
Social media is an emerging phenomenon which wins new followers every day becoming a succesful sector that digital marketing experts have to make the most of. This research shows that multidisciplinarity between can have beneficial effects and its practice already a reality. Pepsi, Starbucks, Avon, Adidas, and most of the well-known international brands have bet strongly for these new marketing chanels getting such good results that we can talk about new business methods and more evennow this moment where traditional marketing and advertising are losing prominence. Every day we spend less time in front of TV but more time surfing the internet. If a brand wants to find us it will probably find us there. Social media contributes to get virality to the communication processes and of course quality because, are there better prescriptors than our relatives and friends? And everythig to satisfy an agent that has a lot of to say: you.