Estrategias de internacionalización de la gran banca española

  1. Sierra Fernández, María del Pilar
Journal:
Pecunia: revista de la Facultad de Ciencias Económicas y Empresariales

ISSN: 1699-9495

Year of publication: 2007

Issue: 5

Pages: 229-272

Type: Article

DOI: 10.18002/PEC.V0I5.717 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Pecunia: revista de la Facultad de Ciencias Económicas y Empresariales

Abstract

The timidity with which they began to internationalize Spanish banks, both members of the current group BBVA and Santander, of applying defensive strategies and reduced volumes of resources and risks involved, hardly did presage the intensity and aggressiveness that has gained in the last two decades, and they have turned the process into a strategic decision to growth for the Spanish banking. Gradually, both BBVA and Santander, has been internalised in the main markets of Latin America and the closest major of the European Union. From a widespread introduction of commercial banking in the nineties, in Latin America, has become selective operations. Actually, in late 2007, these banks lead the banking activities in most countries in the area, special emphasis on Brazil, where Santander is specializing their investments, and in Mexico, where BBVA has consolidated its implementation and, since it had used to start internationalisation in the southern United States. The largest international dimension of Santander has also placed in leadership positions in the Iberian and the British market, and the segment of funding for consumption in the European Community.

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