Las implicaciones de grupos estratégicos internacionales en la gestión de distribución comercialdesde el énfasis en los resultados hacia los efectos de una identidad

  1. Muñiz Martínez, Norberto
  2. Cervantes Blanco, Miguel
  3. González Fernández, Ana María
Journal:
Cuadernos de economía y dirección de la empresa

ISSN: 1138-5758

Year of publication: 2001

Issue: 10

Pages: 397-432

Type: Article

More publications in: Cuadernos de economía y dirección de la empresa

Abstract

This study addresses the issue of the evolution of the implications for performance results of strategic groups as an intermediate unit between the industry and the firm. This study aims at international industries and more specifically to retailing in Europe, and extends it over time during the period of the 1980s and the early 1990s. The relationship between the existence of strategic groups and firms' results is tested through a methodological process based on multivariable analysis. In order to know more about the recently developed notion of a strategic group identity, this concept is explored on the European geographical area through a number of micro-processes and cognitive factors, and environmental determinants, over which a further understanding are challenges for future research in different areas