Congreso Internacional de Casos Docentes en Marketing Público y No Lucrativouna experiencia internacional de innovación docente

Resumo

In this paper, we describe the experience and results of the International Congress on Teaching Cases Related to Public and Nonprofit Marketing. This is an innovative teaching experience initiated in the University of León in 2009 that counts with a trajectory of eight editions celebrated in different cities of Spain and Portugal. In short, this initiative involves the organization of an academic-scientific event linked to the topic of corporate social responsibility and oriented to university students in business and related areas, who have to develop a case study in small groups with the guidance of a teacher, and then present it in the sessions of the Congress. In this context, on average, each edition has had room for 150 works, 20 institutions, 80 professors and more than 400 students from Spain, Portugal, United Kingdom, Poland, Romania, Russia, Croatia, Lithuania, Slovakia, Greece, Uruguay, Colombia, Mexico, India and South Africa. The good reception of the initiative and its open format have great potential to be extended to future editions, both to other related subjects and degrees and other higher education institutions.