Ewom and 2.0 Opinion Leaders in the Food Context: A Study with a Sample of Spanish Food-Related Weblogs

  1. Sahelices-Pinto, C.
  2. Lanero-Carrizo, A.
  3. Vázquez-Burguete, J.L.
  4. Gutierrez-Rodriguez, P.
Revue:
Journal of Food Products Marketing

ISSN: 1540-4102,  1045-4446

Année de publication: 2018

Volumen: 24

Número: 3

Pages: 328-347

Type: Article

DOI: 10.1080/10454446.2017.1266561 GOOGLE SCHOLAR
La source de données: Scopus